We’re a sandwich shop riffing on the culinary culture of NYC and putting it on bread. Good bread. We don’t do cold cuts. We serve real food: slow-roasted meats, house-crafted sauces, and fresh veggies. No short cuts or cold cuts. Order Now →
People who love food and hate compromise. Our founders come from big brands like Chipotle and Peloton, our chefs come from some of the best Michelin star restaurants in the country. It’s a team of people who are obsessed with making things delicious, keeping it real, and making the food business work better for the people who work in it.
Ordering & Delivery
Two ways: Online at counterservice.com/order/menu for pickup or delivery (fastest option), or in store — all of our shops take walk-in orders, no wait needed.
Hit the “Order Now” button at counterservice.com or download our mobile app.
Absolutely. Download the Counter Service app or order directly through our website. We can deliver to all of Manhattan, some of Brooklyn, and some spots in New Jersey. We package everything so your hot sandwich stays hot and your bread is still perfect by the time it hits your door.
Menu & Dietary
The most-ordered sandwiches are The Smokeshow (house-smoked brisket, horseradish cream, pickled onions on seeded rye), the Chicken Club (crispy fried chicken, house-cured bacon, CS mayo on brioche), and The Diplomat (house-roasted turkey, aged provolone, roasted red peppers, lemon aioli on ciabatta). For breakfast, the BEC (house-cured bacon, egg, American cheese on a seeded roll) is the one. Full menu →
Our bread is made with bread stuff — that’s flour, water, yeast, malt, and salt. Just five ingredients, because that’s how bread is supposed to be made. And we believe you can taste the difference.
Our menus are chef-driven and designed to taste exactly how the chefs intended. We highly recommend eating them the way we built them. That said, if you have a dietary restriction, allergy, or strong preference, you can make modifications to each individual sandwich — just click on the item and the customization options appear below.
We love meat, but we love vegetables too. Try The Gigante — slow-cooked rainbow chard, kale, white beans, aged parm, fontina, provolone, and banana peppers. We also have the BVS (Best Veggie Sandwich) featuring our marinated broccoli rabe, with mushrooms, peppers, and onions, topped with a spicy horseradish vinaigrette.
Our favorite thing to do is put things on bread, but we also offer sides like our Dill Pickle Potato Salad and Marinated Broccoli Rabe. For snacks, we offer Hal’s potato chips since they’re a great New York brand like us — and we highly recommend getting a pickle to go with your sandwich. For sweets, we feature our Brown Butter Chocolate Chip Cookie, baked fresh daily, and our Sweet and Spicy Broken Pretzels. It’s not a long list, but it’s a list we’ve put a lot of love into.
We slow-roast our chicken to keep it incredibly juicy, then it’s shredded before it goes on your sandwich. Whether it’s the Smokeshow, the Green Goddess, or the Chicken Caesar, you’re getting real, pull-apart roasted chicken, not a processed patty.
Our take on a classic roast beef sandwich, elevated. We slow-roast premium beef until it’s incredibly tender, slice it thin, and pile it onto our bread with aged white cheddar, fresh watercress, and horseradish vinaigrette. It’s the OG Counter Service sandwich and still a fan fave.
Because they’re baked fresh every day — if we baked the cookie yesterday, we’re not going to sell it to you. Our chefs spent more time on this Brown Butter Chocolate Chip cookie than maybe any other recipe, and you can taste that. Plus, they added tahini (sesame paste) to make the flavor richer and top them with flaky salt for good measure.
Catering & Events
We do! If you want to be the hero of your office meeting or party, feed them real sandwiches. Order catering on our catering page, or email support@counterservice.com or text (917) 423-7377 with your date, headcount, and delivery address, and we’ll make sure to get your crew fed.
Counter Points Loyalty Program
Counter Points is our loyalty program. Earn points on every order — redeem them for free sandwiches, snacks, sweets, and more. Sign up at counterservice.com/rewards.
